What Google covers and Microsoft doesn’t
The People + AI Guidebook is not a competing list of interaction rules — it answers questions that come before the interface exists, which is exactly why quoting one framework at the other rarely lands.
Sooner or later somebody in the room reaches for the other framework. “Google’s PAIR guidebook covers errors, we should follow that instead” — offered as an alternative to a HAX point, as though the two were competing lists and you had to pick one.
There are two things wrong with that, and the second one is the more interesting. The first is that they are not competing lists. Microsoft’s eighteen guidelines describe behaviours an interface should exhibit. The People + AI Guidebook is a sequence of decisions a team should make, most of them before an interface exists. Different objects.
The second is that there is a good chance the person quoting it is quoting a version Google replaced. That is not a hypothetical; it very nearly happened to this lesson.
Three editions, and search hands you the first one
The Guidebook has been published three times. Its own contributor record for the current edition states the original publication date as 8 May 2019 and describes the current release as the third edition, updated April 2025, with the 2025 work explicitly being the generative-AI update. A second edition existed in between: Google’s own PAIR Guidebook codelab introduces it at Google I/O and says the first edition had come out two years earlier.
Here is the trap. The first edition is still live on the same domain, at /old-gb/ and at a set of /chapter/… URLs, and those chapter URLs are the ones listed in pair.withgoogle.com/sitemap.xml. The 2019 pages carry no date, no edition marker, and nothing to indicate they have been superseded. They look exactly like current documentation.
The chapter names changed between editions, which is how you tell them apart at a glance:
| First edition (2019, still live) | Third edition (April 2025) |
|---|---|
| User Needs + Defining Success | User Needs + Defining Success |
| Data Collection + Evaluation | Data + Model Evolution |
| Mental Models | Mental Models + Expectations |
| Explainability + Trust | Trust + Explanations |
| Feedback + Control | Feedback + Controls |
| Errors + Graceful Failure | Errors + Graceful Failures |
Small differences, and that is exactly what makes them dangerous. If somebody says “the Explainability and Trust chapter,” they are reading the 2019 edition — the current one is Trust + Explanations. If they say “Data Collection and Evaluation,” same. You now have a two-second test for whether the person arguing with you has opened the current document.
Where people get burned
The research pass behind this lesson fetched the 2019 pages first, and an earlier draft characterised the Guidebook from them — reporting, among other things, that it carries no dates and no generative-AI content. Both true of the first edition, both false of the document Google actually publishes. The error was caught by a second pass that read the current edition. It is recorded here rather than quietly fixed, because it is the exact failure this course exists to prevent, and it happened on the first framework this course tried to describe.
Six chapters, and the three HAX has nothing for
The current six chapters run: User Needs + Defining Success, Data + Model Evolution, Mental Models + Expectations, Trust + Explanations, Feedback + Controls, and Errors + Graceful Failures. Alongside them the site carries patterns, workshop material, case studies and a glossary — the workshop kits are downloadable PDFs, and since the whole thing is licensed CC BY-NC-SA 4.0 you can run one inside a portfolio company, with attribution, as long as nobody is charging for it. The Trust + Explanations worksheet is a fair sample: brainstorm where users would under-trust the feature, where they would over-trust it, then decide which interactions need an explanation and what kind.
Note that word — calibrating. Not maximising. A framework published by a company selling AI, telling you that too much trust in the AI is a design failure, is worth being able to quote.
Three of the six have no counterpart anywhere in the eighteen.
Whether to use AI at all
The first chapter is about deciding whether this should be an AI feature and what success would even mean, including where to draw the line between automating a task and augmenting the person doing it. The eighteen guidelines never ask this. They begin from the premise that the system exists and describe how it should behave.
Data
Data + Model Evolution covers requirements, sourcing, preparation, and how the model is evaluated and evolved. There is nothing about data anywhere in the eighteen — not one guideline. That is not an oversight; the eighteen are about runtime behaviour by construction. But it means “we followed the HAX guidelines” is not a claim about a system’s data, and people do hear it as one.
The user’s mental model as a design object
HAX G1 and G2 tell you to make clear what the system can do and how well it does it. Those are behaviours to implement. Mental Models + Expectations treats what the user believes about the system as something you are actively shaping, correctly or otherwise, from first contact onwards. For an agent — where the user’s belief about what it will do next is the entire safety story — that is the more useful framing.
The genuine overlap is the other three. Trust + Explanations, Feedback + Controls and Errors + Graceful Failures cover roughly the territory the eighteen cover, at finer grain and with worksheets attached.
Why “different objects” is the useful framing
HAX tells you how the interface should behave. PAIR tells you what the team should have decided. Neither tells you what to do once the agent has already acted. Said in that order, it is a compliment to both documents and a precise statement of the gap — which is a much better position to hold than being the person in the room who dislikes frameworks.
It is also the framing that survives contact with the work. On a portfolio-company engagement, the question that unblocks things is rarely “which framework do we follow.” It is “which of these decisions did this product make by default two years ago, and is it still the right one now that the thing takes actions.” Only one of the two documents is organised to answer that.
Check your recall
Answer from memory — no scrolling back.
Retrieval check
Why is "they answer different questions" a stronger thing to say in a room than "PAIR is better on errors"?
Check your answer
Because the second invites an argument you gain nothing from winning, and the first moves the conversation onto ground where you are useful. If the room is ranking frameworks, the most anyone can conclude is which document to cite. If the room accepts that one covers pre-build decisions and the other covers runtime behaviour, the next question becomes which of those decisions did this product make by default — and that is where an architect grafting a surface into an existing product earns their keep.
It also protects you. “PAIR is better on errors” is a claim you would have to defend with evidence about outcomes, and neither document has that evidence. “They answer different questions” is a claim about the documents’ contents, which you can settle by opening them — provided you opened the right edition.
Hands on
Establish the edition, then fill the Google row’s citation cell
Done when: POSITIONS.md carries a two-column map of which framework answers which question, and the Google row’s citation cell names the chapter, the edition, and the date — with the URL you took it from, which must be the current Guidebook and not a /chapter/ path.
- Open pair.withgoogle.com/guidebook and find its edition and date statement yourself. Then open /old-gb/ and confirm what the superseded edition looks like when nothing on the page tells you it is superseded. Two minutes, and it is the habit this lesson is actually installing.
- Add a small map above the framework rows in
learning/agentic-ux-canon/POSITIONS.md: left column, a question a portfolio-company team will actually ask; right column, which framework answers it. Six to eight rows. Include at least one question neither answers, and mark it as such. - Pick the chapter or piece of guidance you most expect to disagree with. Given what you have shipped, the trust chapter and the errors chapter are the obvious candidates — but pick the one you have actual evidence about, not the one that is easiest to argue with.
- Fill in only the Google row’s citation cell: chapter name, publisher’s own wording, the edition and its date, and the URL. Leave position, evidence and what-would-change-your-mind blank — same rule as the HAX row.
- Bring the map into the chat. I will check three things: a question assigned to a framework that does not cover it, a “neither” row that is really a “both, badly” row, and any citation whose URL is a
/chapter/path.
What this does not cover
Both frameworks are now on the table with their contents stated accurately and their editions pinned down. What is still missing is the question of what kind of machine either was written about. That is the provenance lesson, and it is the one that turns all this reading into something you can argue from: the twenty products the eighteen were validated against, the dates that make “this predates tool-calling” checkable rather than dismissive, and what Microsoft published instead of revising the guidelines.
Read this next — primary source
People + AI Guidebook, third editionPeople + AI Research (PAIR), Google — free, CC BY-NC-SA 4.0; first published 8 May 2019, third edition updated April 2025
Read the current edition end to end rather than one chapter, because the thing worth absorbing is its shape, not any individual recommendation: it is organised as a sequence of decisions a team makes across a product lifecycle, which is a fundamentally different kind of document from a list of interaction rules. The chapters most worth your time are the two Microsoft has no counterpart for — the up-front "should this be AI at all" work, and everything about data. Read it at pair.withgoogle.com/guidebook specifically. The 2019 first edition is still live elsewhere on the same domain, and it is what search will usually hand you.
Stuck, curious, or think this lesson is wrong? Ask your teaching agent. The lessons are the scaffold; the conversation is where the learning gets unstuck.